In an interview with the digital publication Business Insider, the current CEO of Microsoft answered a series of questions, and made a point of addressing some controversial issues. Among the subjects of the interview are the failure in the smartphone market as well as the importance of recognizing the previous failures of the company.
According to Nadella, to improve future products and services offered by Microsoft, we must learn from the mistakes of the past: “[…] you can not look at each defeat as just a defeat, you must be able to look at that defeat as A learning opportunity, “said the CEO.
On the current poor timing of the mobile platform, and the apparent disappearance of Windows Phone from the market, the CEO was asked about Microsoft’s failure in the mobile device segment. Going a little bit off the main subject, Nadella stressed the importance of smartphones, but did not give much clues about the future of the platform.
Everything indicates that Windows 10 Mobile will give way to a new category of devices still unknown running the same traditional system of desktops. It was not clear whether we are talking about a smartphone (Surface Phone?) Or something like the Surface Pro 2-in-1 based ARM architecture.
Regarding the apparent change, the CEO stated:
“When we talk about Windows 10, it’s no longer about the operating system of a device, it’s a system for all your devices. This is how we are trying not only to face the innovative challenge of bringing new things but also to deal with the social complexity of having many devices in your personal life.”
Although it does not address the theme itself, it seems to be a little clearer what Nadella intends to do compared to what we know today as Windows Phone. It appears that at some point in the future, Microsoft should introduce a new mobile devices with features different from what we have today in the smartphone market. It remains to be seen whether by then this will be enough to lure fans back to the future platform.
It is worth remembering that Qualcomm recently confirmed the first ARM PC with Windows 10 by the end of 2017, it may be that the first devices of this new category fit right here. So, what do you expect for the future of Windows on smartphones? Is it worth the wait? Or have you migrated to another platform?