The Snap officials believe that they can turn their huge loss into the biggest profit. It sounds interesting taking to the attention their 500 million dollar loss.
And investors are mad about new Snapchat strategy.
Snap – the Snapchat’s parent shows the new level of possibilities at the market. Their stocks jumped up by 50 percent after last Thursday. The market cap here is over 30 billion dollars.
Meanwhile, the Snap continues to lose the money.
The representatives of Snap stay very optimistic and say their investors they can make money. Snap does not want to compete with Facebook and does not believe that they will be able to jump to this level immediately, and this is a good point. Now they are working on the creation of the new special product that allows them to squeeze money.
They have big hopes for the TV applications, together with Facebook and YouTube Channel. This money is moving very slow from an old-fashioned TV to the digital video technologies. Still, Snap believes that it is possible to accelerate the money movements.
The company believes that Snapchat ads can already be much better and can beat television. They also think that their competitors do not have the same successful strategy.
They believe that they have the funniest and the most creative advertisement for their app, so users go directly to their services.
Snap says that the main success is hidden in a simple and personal advertisement which will give users the sense of comfort.